VIP Relationship Manager

Company: HR1's Client

Industry: FMCG

Location : HoChiMinh


phone: +(84) 028 3925 2566

Share with :


  • Development of the HNWI consumer engagement program & strategic roadmap
  • Working with the marketing team (Market Company and HQ), identify appropriate partnerships with luxury brands that already have direct relationships with our target consumers as well as prestige non-traditional channels planners, luxury event planners, concierge networks, private yacht and jet companies.
  • Maintain one-to-one contact and correspondence with identified top consumers of prestige brands, building strong relationships. 
  • Create, populate and manage a clearly segmented database and calendarize CRM program supported by the Assistant VIP Relationship Manager. 
  • Activate through consumer engagement experiences the database with targeted executions, supported by the Assistant VIP Relationship Manager
  • Develop and manage the invitation lists for key events and liaise directly with target tribes in attending events. 
  • Leverage existing networks to generate referral network extensions to our prestige brand target consumer
  • Build collaboration network of other VIP relationship managers (Chanel, Gucci, Bank loyalty managers etc) to leverage
  • Attend prestige brand events – both those that are sponsored, but also to include networking opportunities within the target tribes to build network
  • Identify limited product editions and personalized product / gifting opportunity for key HNWI contacts.
  • Lead the creation a strong internal network within Pernod Ricard and the individuals in other Regions and Market Companies who are dedicated to the Prestige / Luxury Commercial Teams to facilitate introductions and opportunities for the target end consumer when traveling. 
  • Work closely with the brand team and guide on the development of clear tribal direction and strategy, supported by actionable sponsorship directions 
  • Monitor and control A&P & T&E spend to be in line with the agreed plans in and assess ROI.
  • Leverage different resources (agencies, brand companies, sales teams and wider network) to collect market intelligence and competitive information to continuously provide insightful recommendations
  • Develop strategy for the effective enhancement of the prestige element Le Cercle.
  • Facilitate the introduction to E-commerce network and work closely with E-commerce team to ensure smooth process. 
  • Work closely with Prestige brand manager to identify appropriate opportunities for bespoke engagement space/(s) for Maison Le Cercle and lead the engagement program development and execution.


Desired Background and Experience:

  • 10+ years of luxury industry and or guest relations management 
  • Specific sales or relationship management experience within a luxury context
  • Bachelor’s Degree or equivalent (Master’s Degree would be a plus)
  • Strong English language skills ( Other Languages like Japanese, Korean or Chinese a bonus)

Potential Recruitment Industries / Examples of Previous Roles:

  • Store Manager or Senior Sales Manager in luxury retail (Watches, Automobiles, Fashion, Leather Goods)
  • Gallery Manager or Sales Manager in art / design,
  • Guest Relations or Concierge from a luxury hotel / resort
  • Guest Relations Manager from a luxury concierge service
  • Manager or Member Relations Manager from private clubs / luxury On-Trade 
  • Public Relations Management within the Luxury industry 

Desired Competencies:

  • Luxury attitude and a keen understanding of the lifestyles / expectations of top affluent consumers and High Net Worth Individuals
  • “Win-Win” partnership management skills
  • Clear embracing of the ambassadorship role for prestige brands of Pernod Ricard (elegance, vocabulary choice, conversational capacity, and ability to “sell without selling,” etc.).
  • Comfort in luxury social settings and ability to network with our target consumers
  • A team player with excellent interpersonal and communication skills
  • Good presentation, project planning as well as influencing and negotiation skills
  • Energetic, entrepreneurial, confident, and proactive individual – able to identify new opportunities, to persuade others, and to get things done 
  • People management & development skills
  • Ability to mix across nationalities and cultures


Further information will be discussed in the interview!
Interested candidates, please APPLY resumes as below

P: +84 028 3925 2566 | |
HR1Jobs - The No1 AI Recruitment Online Platform: 
HR1Tech - The No1 AI Recruitment Online Platform in IT: 


Apply this job

Thank "{{ data.full_name }}"! We have received your CV and will contact you in the shortest time.

This field is required
This field is required
Email is not valid
This field is required

Please complete capcha

Follow us on Linkedin