National Sales Manager

Company: HR1's Client

Location : HoChiMinh


phone: +(84) 028 3925 2566

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Major Duties & Responsibilities

  1. Implement and further develop marketing strategy of assigned products:
  • Achieve marketing targets, operation cost and market share annual goals for the assigned products.
  • Develop and implement an effective marketing targets, marketing forecasts, marketing programs, with a clear vision on marketing and practical actions on short, average and long-term
  • Ensure that the marketing program is in line with the organization’s vision, mission and culture.
  • Plan, organize, lead and control the implementation of the distributor activities, marketing activities, marketing projects, and other marketing programs nationally.
  • Explore new areas both within existing territories as well as by expanding geographic coverage for marketing development.
  • Monitor marketing trends and competitors’ activities nationally
  • Organize national marketing meetings to review marketing plans and marketing force communication.
  1. Recruit and train staffs
  • Prepare and submit plan of headcount
  • Co-ordinate with HR Department in recruitment process
  • Suggest salary and remunerations package to HR Department
  • Be responsible for planning, implementation and budgeting of all training actions of the employees in the probation period. 
  1. Develop the defined territories as basis for individual marketing targets
  • Assign the territories to marketing and set-up the relevant individual marketing target for staffs
  • Ensure that every region/territory has clear and focused targets
  • Monitor and follow-up territories nationally
  1. Lead, manage, control, and motivate the marketing force to achieve the individual and team marketing targets
  • Be responsible for managing, directing and developing staffs to ensure their competencies, behavior and performance are in line with company requirements
  • Co-ordinate with the other Departments (Marketing and HR) to implement appropriate training programs within the marketing force. Provide on-the-job training and coaching to staff to ensure they have a good understanding of their territories, customers, competitors, marketing tactics, product knowledge and marketing skill.
  • Guide, support, manage staffs so that they can effectively handle their tasks and meet their objectives
  • Provide guidance for and approve territory action plans by staffs.
  • Make sure that action plans/key marketing messages are implemented
  • Plan and conduct field visits with marketing force staffs to monitor market dynamics
  • Regularly analyze customer database and classification, frequency of calls, call planning vs. delivery, market trends and competitors’ activity
  • Handle complaints and solve problems nationally.
  • Responsible for staffs’ scheduling: work assignments/rotations, employee training, employee vacations
  • Verify and approve incentives for staffs
  1. Build KOL endorsement and advocacy
  • Identify the KOL to achieve endorsement and advocacy
  • Take part in negotiations with major key accounts, build and maintain the close working relationships with existing key customers, develop new key customers to drive benefits of meeting the marketing objectives.
  • Develop endorsement by KOL through co-coordinating with the Marketing Department in organizing advisory boards, clinical studies, speakers, symposia, visits, etc according to marketing strategy.
  1. Monitor performance and marketing budget
  • Ensure that an incentive-oriented reward system is put in place for the marketing staff.
  • Track monthly performance vs. plan, and analyze reasons for gaps. 
  • Complete required reports based on SOP in a correct and timely manner
  • Develop a good marketing report system and ensure proper and timely provision of reports from marketing force.
  • Verify and approve the reports, purchase requests, entertainment, marketing expenses suggested and submitted by staff.
  • Ensure that all marketing expenses are controlled and monitored against budget allocations
  • Take responsibility for your own personal development
  1. Manage staffs in implementing Marketing plans, programs and strategies
  • Verify and approve requests from staffs about promotional materials i.e. samples, gimmicks. Ensure that promotional strategies designed by Marketing Department are properly implemented in the field
  • Feedback the effectiveness of promotional strategies to Marketing Department 
  • Support Marketing Department in organizing all events such as seminar, workshop, etc
  • Effectively manage and guide staffs in implementing Marketing plans, programs and strategies nationally. Strictly monitor and feedback those programs to Marketing Dept and General Director in timely manner.

8. Have good product knowledge

  • Attend product training and upgrade product knowledge
  • Make a good/impressive presentation about the Company's product with customers, satisfy and persuade customers by scientific evidence.
  • Identify marketing opportunities based on medical information, market knowledge, and competitor knowledge.
  • Ensure the right releases of product key messages
  1. Build teamwork and co-operation spirit
  • Develop and build mutual trust, respect, and cooperation among team member
  • Highly co-operate with colleagues, get along well and help colleagues in the job
  • Build cross-functional team effectiveness with Marketing, Regulatory, Finance, HR dept to ensure successful delivery of strategy.
  • Share best practice and learning, competitive information with colleagues to build knowledge and competencies
  • Maintain good interpersonal professional relationships to staff
  1. Comply with Company’s policies, regulations and local applicable laws
  2. Others:
  • Ensure Company’s confidentiality i.e. intellectual property, product, price, and Marketing strategies, salary information
  • Co-ordinate with the HR Department in the recruitment process, performance evaluation, retention of good employees, promoting / demoting staff.
  • Perform any additional tasks as reasonably requested by superiors

Requisite Qualification & Experience

  • Bachelor’s degree in Medicine/Medical Doctor or Pharmacist
  • 10 years of experience in Pharmaceutical industry, preferably in MNCs.
  • 2-3 years of experience in similar position
  • Should have proven successful track record
  • Strong communication and presentation skill in both English and Vietnamese – verbal and written
  • Competent in using computer software relating to jobs
  • Principles and practices of Marketing, Administration and Management, Customer Service, Personnel and Human Resources, Economics and Accounting
  • Building the marketing force
  • Managing the marketing force
  • Driving for Results
  • High Impact Communication
  • Setting Marketing Unit Strategy
  • Raising the Bar
  • Planning and Organizing
  • Building Trusting Relationships
  • Delegating Responsibility


Further information will be discussed in the interview!
Interested candidates, please APPLY resumes as below

P: +84 028 3925 2566 | |
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