Brand & Communication Manager

JOB DESCRIPTION 

• Build brand strategy for short and long term 
• Build digital communication strategy according to company and brand strategies
• Build action plan, for the whole year based on brand strategy 
• Explore innovative channel to optimize the result 
• Manage the budget and result of plan execution  
• Business pillar:

            - AO: PCMO, MCO 

            - CI / HDDO: extended role

• Build E-commerce as an extra platform of communication to increase brand awareness and product positioning 
• Based on company strategy to leverage E-commerce as an online-to-offline plan
• Manage product portfolio to meet the  market demand and lifecycle of the product 
• To set up price positioning, price value chain to meet the company position as well as maintain competitive position against competitors 
• New product launch: study market demand/ trend, competitors benchmark to propose  new products and manage the launching: competitor and customer insights analysis 
• Analysis of sales forecasts and relevant financials and reporting on new product launch  
• Work with T&P to create product FAB 
• Create an overall marketing plan for both communication & trade marketing (align with trade marketing manager) 
• Business pillar: AO (PCMO, MCO)
• Based on company strategy to manage related projects for new business for example Chemical product segment 
• Strategic partnership cooperation: look for new opportunity cooperation with related automobile partners for brand cooperation and distribution extension: Tyre business (Bridgestone, Micheline), Subaru, Honda,  etc.

JOB REQUIREMENT

EDUCATIONAL QUALIFICATIONS 

•  Marketing degree qualification

RELEVANT EXPERIENCE 

•  At least 3 years at manager levels 
•  Understand of automobile market is an extra point

PERSONAL CHARACTERISTICS & BEHAVIOURS 

• Brand awareness - a clear understanding of brands and the marketing mix 
• Good analysis skill to understand market demand or trend, basic financial skill to analyze price/value chain 
• Determination and perseverance 
• Relationship management skills 
• A strong focus on results 
• A high degree of business acumen

---

Interested candidates, please APPLY resumes as below
or, CONTACT US

P: +84 028 3925 2566 | info@hr1vietnam.com
A: 12th Floor HDTC BUILDING, 36 Bui Thi Xuan Str., Ben Thanh Ward, Dist.1, HCM City
W: http://www.hr1vietnam.com
In: https://www.linkedin.com/company/hr1vietnam
Fb: https://fb.com/hr1vietnam